Company Profile

Founded in 1994, AFFAROM is a heritage fragrance house with roots in the global fragrance & flavour industry since 1935. What began as a pioneering trading venture has today evolved into a modern manufacturing organisation with a strong presence in India and growing reach worldwide.

We specialise in innovative fragrances for Personal Care, Home Care, and Fabric Care, along with reconstituted essential oils, resinoids, and absolutes.

Expanding our expertise, AFFAROM is now also engaged in the development of flavours, strengthening our presence across the broader Fragrance & Flavour industry.

With a state-of-the-art Production and R&D Centre in Kolkata and a passionate team of perfumers, AFFAROM blends creativity, science, and heritage to craft scents that inspire.

Driven by four generations of expertise, our vision is to take Indian perfumery to the global stage while continuing to innovate with natural aroma ingredients and sustainable solutions.

Our Vision

To be a global leader in fragrance creation, blending heritage with innovation, science with art, and nature with technology — crafting scents that inspire emotions, enrich lives, and bring the essence of India to the world.

Our Legacy reflects a journey of Heritage, Craftsmanship and Innovation that has shaped our identity in the Global Fragrance and Flavour Industry

The AFFAROM story began in 1935, when Late Shri Sitaram Jhunjhunwalla pioneered fragrance imports in India—becoming one of the first to introduce perfumery raw materials and essential oils to the country. His vision and courage laid the foundation of a family legacy in the Fragrance & Flavour Industry.

In 1957, his son Late Shri Govind Prasad Jhunjhunwalla carried forward the mission, establishing one of Kolkata’s leading perfumery trading firms and playing an active role in industry associations. He served the Aromatic Traders Association (ATA – Kolkata) as a President for four consecutive terms from 1980 to 1984. He also became the President of the prestigious Essential Oil Association of India (EOAI) in the year 1991.

The third generation, led by Late Shri Anand Jhunjhunwalla, transformed this trading legacy into a manufacturing powerhouse with the creation of AFF AROMATICS Pvt. Ltd. (AFFAROM) in 1994. As Creative Director and Master Perfumer, he set the tone for innovation and excellence in fragrance creation. He served as the Vice President for East Zone of Essential Oil Association of India (EOAI) for several terms. He was elected as the First President of Fragrances and Flavours Association of India (FAFAI) from the Eastern Zone in the year 2011.